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Engaging Events to Elevate your brand

MaxiEvents offers a Virtual Event Platform to create, host and manage virtual events and conferences. Our multi-platform solution enables successful and engaging events to elevate your brand and drive interaction between attendees, speakers, sponsors and companies.


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Host interactive webinars to showcase your brand or product.


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Host scalable conferences & summits with better ROI. 


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Showcase Brands, Products and Services in one online experience.


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Connect people online. Network, Market and Engage with MaxiEvents.


Networking Events

Teach and inform customers about your product or service.


Workshops

Online learning, make your courses an engaging experience.  


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Create events with unlimited possibilities, and craft your event schedule for a uniquely great experience every time.

Ways to use MaxiEvents

MaxiEvents Platform is a virtual venue with multiple interactive areas that are optimized for connecting and engaging. Attendees can move in and out of rooms just like an in-person event and enjoy the content and connections you've created for them. The results? High show-up rates, low drop-off rates, and happy attendees.

*   Host events of any type or size

*   Sell event tickets

*   Engage your attendees

*   Analyze data from your event



Host Engaging Events to Elevate your brand

Deliver an immersive and engaging event experience to everyone!  Whether they’re working from a cafe, walking in the park, or sitting on their couch. Your attendees can join sessions, take polls, network and engage in endless conversations with everyone at the event.



Drive engagement
with those on the go

![](/images/Modern%20Gradient%20Black%20Digital%20Creative%20&%20Technology%20Business%20Event%20Zoom%20Virtual%20Background%20\(1\).png)The event industry experienced a paradigm shift with the pandemic putting the world on a standstill in 2020. Marketers across the world were forced to adapt to virtual events, but with more and more people getting vaccinated we are now seeing people taking baby steps towards a mix of ‘in-person’ and ‘virtual events’.

So can virtual events become an essential part of your B2B Marketing strategies ?

The numbers revealed by a [Forrestor research](https://www.forrester.com/blogs/b2b-marketing-event-trends-virtual-is-here-to-stay-hybrid-is-on-the-way/) indicate that while ‘in-person’ events are picking up, virtual events are here to stay. The same report suggests that a mix of ‘virtual’ and ‘in-person’  events will become the new normal for B2B marketing events in the next two years. Either way, the virtual aspect will be an important part of marketing strategies in 2022 and going forward. Don’t believe us, let these numbers do the talking:

*   63% of marketers are of the opinion that they will continue to conduct “the same number or more” virtual events in 2022.

*   58% of marketers agree with the statement that \*\*\*“most or all flagship B2B marketing events will have to be conducted the hybrid way in two years.” \*\*\*

*   67% of marketers are of the opinion that though networking opportunities are a challenge in the ‘virtual event’ environment, by harnessing AI technology they can overcome this. The use of AI could be a major focus in virtual events in 2022.

*   62% of marketers are of the opinion that bringing a virtual aspect to events has many long-term benefits and hence, events will be an integral part of the B2B marketing strategy in 2022.

Though we have said enough about how important B2B event marketing is within your B2b marketing strategy, let’s understand what is B2B event marketing and why should it be a part of your marketing strategy in 2022.

## **Understanding B2B Event Marketing**

[Networking and building relationships](https://www.nunify.com/blogs/how-to-achieve-better-networking-with-online-events/) are at the core of every sales and marketing plan. B2B event marketing is designed such that it facilitates in-person interaction that leads to:

*   Relationship building

*   Networking

*   Lead generation

*   Sales pipeline generation and acceleration

*   Brand awareness

*   Customer retention

Getting insights on what your competition and peers are doing is important for a business. B2B events enable people of the same industry to come under one roof and exchange their thoughts, ideas, and knowledge. Vendors get to showcase products and services and offer solutions to help enterprises overcome any challenges they might be facing. The end goal of any B2B marketing event is to drive sales for a business.

## **Importance of B2B Event Marketing**

Reaching the top-brass and decision-makers of any business enterprise is not an easy task.

A B2B event brings these decision-makers together at one place, making these events a breeding ground to connect with the top-brass. Such events present the salesforce and marketers with a unique opportunity to hobnob and make meaningful connections with people who have the power to make decisions. Creating such relationships in a short span of time through any other channel is next to impossible. 

Today’s digitized world too realizes the importance of personal connections and is a key driving force behind increased chat-functionality on websites. Digital marketing channels contribute in a big way to lead generation. Both events and digital channels bring some unique benefits to the table and hence having both elements as a part of your marketing strategy are important for success.

## **Virtual Events: The Future of B2B Marketing**

Events being an integral part of a marketing strategy can make or break a company’s brand and reputation. 24% off the B2B marketing budget is towards events according to a report by Forrestor. However, the pandemic stalled any in-person events. B2B marketing agencies soon realized that virtual events are the way forward. In fact, virtual events were picking up even in the pre-covid era as in-person events were expensive and time-consuming at both ends of the spectrum (organizing and attending). Virtual events are the future of B2B marketing and here’s why:

*   More and more companies have come to realize the many [benefits of remote workin](https://www.nunify.com/blogs/how-hybrid-technology-will-improve-your-business/)g and look forward to continuing the trend as it means more productivity, saving valuable time and costs.

*   Companies across industries including B2B marketers now hire employees working from their home offices around the globe. However, this translates to these companies conducting [virtual events for team building, engagement, and interaction](https://www.nunify.com/blogs/virtual-team-building-games-for-remote-teams/).

*   Virtual events track and store every single data point of attendees providing a gold mine of information for lead nurturing and subsequent conversion. The data also facilitates better and more relevant ‘event planning’ in the future.

*   B2B marketing when clubbed with virtual events tracks metrics that matter such as, [calculating ROI ](https://www.nunify.com/blogs/how-virtual-events-can-boost-roi/)(return on investment), and helps develop a follow-up plan backed by real data. 

*   Virtual events have a better reach, they are convenient, cost-effective, yield high productivity and ROI, can be re-visited by participants and it’s time-saving.

To conclude, virtual events have the potential to engage an audience and bring a human touch to a digital space. It gives participants a platform to network and grow business. Virtual events enable a company to accelerate its ROI, reduce costs, broaden its reach and make your business a success in the long run. 


Virtual events : One of the best B2B marketing strategies ?

![](/images/Modern%20Gradient%20Purple%20Digital%20Creative%20&%20Technology%20Business%20Event%20Zoom%20Virtual%20Background.png)

The success of a business is reflected by their sales. More customers mean better sales. Hence, the main function of any business is to target potential users and convert them into customers. This function is also known as lead generation. It is a core marketing activity for any business- big or small. In simple terms, lead generation can be defined as finding people who are most likely to become a customer for your business. The business would then target this particular individual. The aim is to generate interest in their minds. This involves investing resources to try and convert them into actual sales.

There are various tools used for lead generation. These can be digital or non-digital in nature. Some examples of traditional methods include phone calls, direct mails and door-to-door marketing. Although today, digital tools are preferred. This is due to three main reasons. Firstly, there are a plethora of digital options available. Secondly, the cost per acquisition is lower. Finally, there is much more precision in targeting when it comes to digital tools for lead generation. Some examples include: Social media, emails and content marketing. Although it was considered a traditional tool, events are very important in the lead gen arsenal.

The digital world has opened up many opportunities for businesses across the globe. The virtual world helps them increase their reach. At the same time, it removes many restrictions. There has always been a geographical barrier between brands and a diverse group of people. This no longer exists with virtual events. Events are now considered as a digital tool for lead gen rather than a traditional one.

In 2020, when the pandemic hit, companies had to modify their standard rules of business. Mainly this meant adapting to an almost completely online model. This included Virtual events. Today, virtual events are being used by companies- big and small. They have become a very important tool of communication. Webinars, Conferences, Interviews, Internal Employee team building games and External client meetings. These are just the tip of the ice-berg when it comes to the various types of virtual events that businesses can host.

There is one main reason why virtual events have become so popular for all types of businesses. This is because of their incomparable ability for multiplying lead generation. Virtual events usually cover topics which are related to the business or the products they sell. This automatically means that the attendees are already interested in the same. Hence making them more likely to be the end consumer of your products. For example – Let us assume a tech company was hosting an event. The topic is the latest features of their newest phone model. The people who choose to attend are most likely those who want to purchase this new phone.

## How can Virtual Events Increase lead generation (and thus, sales)

Let us compare the lead generation capacities of in-person events and virtual events. We can most definitely conclude that the latter has a much higher capability for the same as compared to the former. In fact, virtual events, if successful, can generate substantially greater results.

Wondering how and why this is so?
Here are some points that explain why Virtual events increase lead generation.

### 1. Widens your reach exponentially

Reach your ideal audience situated thousands of miles away with virtual events. This is because you are eliminating the need to travel to a physical space. You can reach the ideal audience situated anywhere in the world. An event held in California, US cannot be attended by a resident of Mumbai, India without spending on travel. But, when it comes to virtual events, any person from any corner of the world can attend. The only thing one needs is a link and an internet connection.

Another aspect which restricts the number of people at an event, is the venue. There is always a limit to the number of people that can fit in a conference hall or an auditorium. When it comes to online events, these physical restrictions no longer exist. Thus a larger number of people can attend. On virtual event platforms such as MaxiEvents, up to 1 million attendees can join an event. When the audience at an event is larger, there is a higher probability of finding appropriate leads which may be converted to actual sales.

### 2. Provides greater opportunities for branding and marketing

Branding and marketing are also a very important aspect of lead generation. In fact, businesses spend millions of dollars on their marketing budget every year. There is an increasing importance of the inter-web. Thus, digital marketing has come to be of utmost importance and a major area of investment.

Virtual events provide several opportunities for branding and marketing. For example – banner ads on the registration website, video ads between sessions, fillers during the breaks and much more. Along with this, some platforms such as MaxiEvents even allow brands to set up Exhibitor booths. These equip attendees to view and get a better idea about the brand and its products.

### 3. Collects precise data and analytics for effectively studying the consumer base

We live in a generation, where everything is data-driven, especially marketing. For any marketeer to be successful, consumer research is very important. You must understand the consumer base better, their likes and dislikes. Most importantly, how to convert them into sales.

Virtual events allow the organisers to collect detailed data from the attendees. They can integrate question polls in the middle of the session, monitor the drop-off rates during the event, see which parts had the highest interaction and so on. All of this will help them to generate a greater number and more precise leads.

### 4. Creates digital assets for the long-term use in lead-generation activities

Unlike most in-person events, the benefits of a virtual event do not just end when the event ends. Since it is held on an online medium, all the material can be recorded easily. This can further be repurposed and reused for long term marketing activities.

For example, the best bits from the sessions can be turned into byte sized videos. These can be re-shared on social media platforms. Further, they can be promoted to generate more leads.

## In Conclusion

The aforementioned points make it clear that virtual events can help elevate your lead generation. That too, by a great deal. But to do so, it must be skillfully conducted. To organise a successful virtual event, one must choose the right virtual event platform such as MaxiEvents. This virtual event platform has all the right features. It will thus help your event have a positive impact on your business. This is your chance to expand your customer base and grow your business.


Exponentially Increase Lead Generation through Virtual Events in 2022

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